Perth Translation Services » Retail & E-Commerce Translation » Thai Retail & Ecommerce Translation

Thai Retail & E-Commerce Translation

Perth Translation provides professional Thai translations for retailers and e-commerce stalls. Our English <> Thai translations enable companies to internationalise and localise their products and services.

Reliable and accurate Thai translations are an essential part for marketing products and services globally. We are a pro-business translation company, with managers experienced in providing only the best Thai translations for our business clients.

Our Thai translators are experts in translating for retail or website marketing literature.

Translating Website Product or Website Content to Thai
Translating Restaurant Menu, Name-card and Brochures to Thai
Translating Marketing Material for Food and Beverage Companies
Translation memory saved from each delivery, saving translation cost for customers requiring translation with repeated phrases
Dedicated account manager for each client's translation projects

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Retail and E-Commerce Translation For All Major Languages

About the Thai Language

Thai is the national and official language of Thailand and the first language of the Thai people and the vast majority of Thai Chinese. It is a member of the Tai group of the Tai–Kadai language family.

Thai is natively spoken by, according to Ethnologue, over 20 million people (2000). In reality, the number of native Thai speakers is likely to be much higher, since the Thai citizens throughout central Thailand learn it as their first language while the populations of western and eastern parts of Thailand, which has since ancient times formed the core territory of Siam, also speak central Thai as their first language. Moreover, most Thais in the northern and the northeastern (Isaan) parts of the country today are bilingual speakers of Central Thai and their respective regional dialects due to the fact that (Central) Thai is the language of television, education, news reporting, and all forms of media. A recent research found that the speakers of the Northern Thai language (or Kham Mueang) have become so few, as most people in northern Thailand now invariably speak standard Thai, such that they are now using mostly central Thai words and seasoning their speech only with "kham mueang" accent.

Standard Thai is based on the Ayutthaya dialect, and the register in the educated classes. In addition to Central Thai, Thailand is home to other related Tai languages. Although some linguists classify these dialects as related but distinct languages, there is a high degree of mutual intelligibility between these regional dialects/languages. Nonetheless, it is often claimed that the language policy of the Thai government[citation needed] has shaped the dominant view that these languages are only regional variants or dialects of the "same" Thai language, or as "different kinds of Thai".

Thai Document Translation

Thailand's four regional dialect groups — Central, Northern (Kam Muang), Northeastern (Isan), and Southern — differ substantially in pronunciation and vocabulary, though Central Thai is universal in official documentation. Isan dialect, influenced heavily by Lao, may appear in informal annotations on documents from northeastern provinces. All government-issued certificates and legal instruments use Standard Central Thai.

Thai Document Types

A birth certificate is called สูติบัตร (suti bat), a marriage certificate is ทะเบียนสมรส (thabian somrot), and an educational degree is a ปริญญาบัตร (prinyabat). A house registration booklet, often required for identity verification, is called ทะเบียนบ้าน (thabian ban).

Thai is the sole official national language of the Kingdom of Thailand, mandated for use in all government, legal, and educational contexts under the National Language Act. The Royal Institute of Thailand (Ratchabandittayasathan) serves as the authority on language standards and official terminology. Thai is also spoken by significant communities in neighbouring countries and has no official status in international organisations as a working language.

Industry Requirements

The Australian Competition and Consumer Commission (ACCC) enforces consumer protection laws including product labelling and safety standards. Food Standards Australia New Zealand (FSANZ) sets food labelling requirements, and the Australian Border Force (ABF) manages import compliance for goods entering Australia.

Commonly translated documents include product labels and packaging for imported goods (mandatory under Australian Consumer Law), e-commerce terms and conditions for multilingual websites, supplier contracts and purchase orders with international manufacturers, customs declarations and import documentation, product safety certifications, and consumer warranty information.

Product labelling translations must meet Australian Consumer Law accuracy requirements, though NAATI certification is not typically mandatory for commercial labels. Customs documentation may require certified translation for disputed classifications, and import licences or permits in foreign languages need certified translation for ABF processing.

Perth's retail sector imports heavily from Asia, with Fremantle Port handling consumer goods from China, South-East Asia, and Japan. The growing Asian grocery and specialty retail scene in suburbs like Northbridge, Victoria Park, and Balcatta generates demand for product label translations, and WA-based e-commerce businesses expanding into Asian markets require website and marketing content translation.